Susan Cashion
FRACTIONAL CHIEF REVENUE OFFICER
I fix underperforming sales organizations and build scalable revenue engines
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Susan Cashion is the President of Growth Wise Consulting and a Fractional Chief Revenue Officer who helps companies at every stage of growth fix underperforming sales functions and build scalable, repeatable revenue engines.
She partners with small to mid-sized B2B companies, well-funded startups, and growth-oriented organizations to design sales go-to-market strategies, define what success looks like, and align people, process, and culture to drive long-term value creation. Susan is known for leading companies from “good to great” by bringing clarity, structure, and accountability to sales organizations that are stuck, scaling, or preparing for what’s next.
As a licensed Sales Consultant with SalesXceleration, the global leader in sales consulting, Susan implements a proven Sales Operating System that consistently delivers results—averaging 32% year-over-year growth in the first year. Her work spans building sales infrastructure from the ground up, leading turnaround initiatives to reverse stagnant or declining revenue, and preparing companies for exit by creating a duplicatable, repeatable sales model that clearly explains how success is created. This is exactly what prospective buyers and investors want to see.
Unlike traditional consultants who stop at recommendations and blueprints, Susan gets in and does the work. She uses a disciplined, data-driven process to diagnose what’s broken, create a clear statement of work, and execute alongside the leadership team to fix it. Her engagements often include managing the sales team on a fractional basis—freeing up the business owner to focus on strategy, operations, and growth—until the company is ready to hire a full-time leader. Susan then assists with hiring and onboarding her replacement, typically within 12–18 months.
Susan begins every engagement with a comprehensive Sales Assessment, a data-driven diagnostic that identifies gaps across sales strategy, process, structure, talent, and performance metrics. From there, she designs the growth plan, builds the tools and systems, develops the team, and delivers measurable results. Take the assessment here: Sales Agility Assessment® | Evaluation of Sales Performance | Sales Xceleration
Often referred to as the “voice of reason,” Susan brings strategic clarity, disciplined execution, and accountability to organizations that want more than incremental improvement. Her work helps founders and CEOs regain confidence in their revenue engine, build enterprise value, and create a business that can scale—with or without them.
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Email: SCashion@salesxceleration.com
Phone:(949) 545-8570
